At Angler’s Choice, we believe great baits start with complete control over the manufacturing process. That's why every soft plastic we produce is proudly manufactured in-house, allowing us to maintain the quality, consistency, and attention to detail that anglers have come to expect from our products.

From concept and colour development to production and packaging, every step happens under our roof. We carefully source the highest-quality raw materials available and continually test and refine our processes to ensure every bait that leaves our shop is ready to perform on the water.

One of the cornerstones of that commitment is our proprietary plastisol formulation. Developed specifically for Angler’s Choice, our custom blend delivers the ideal balance of durability, action, colour retention, and fish-catching performance. By producing our own plastisol, we aren't limited by off-the-shelf formulations—we can tailor our material to meet the demands of Canadian anglers and the fisheries we target.

Manufacturing in-house isn't always the easiest path, but it gives us complete control over quality and allows us to innovate, improve, and stand behind every bait we make.

When you fish Angler’s Choice, you're fishing products that have been designed, developed, and manufactured by anglers who are passionate about creating the best possible baits.

Proudly Canadian. Proudly Manufactured In-House.

Built with quality. Tested on the water. Trusted by anglers.